According to Techcrunch a web site brand your going to be hearing about a lot in the press is called Popsugar. Designed for the chic young woman the site covers everything from celebrity gossip to movie/music reviews and has a social networking site called Teamsugar. They don’t just cover US stuff either. From the quick look around I saw a David Beckham story and a story from the uniquely british redtop The Sun. One thing I really liked on the site was a web page where you can watch, in real time, the users comments as they get posted. See it in action.